
Piccadilly Circus.
Three sides of Piccadilly Circus are leased from the Crown, which bans advertising signs. The fourth had looser control and adverts made their first appearance here in the early 1900s. Gordon’s Gin was one of the first illuminated signs, in 1923. Sanyo, here since 1980, is currently the longest-running advertisement.
Eros
‘Eros’ is actually his twin brother Anteros, ‘The God of Selfless Love’, sculpted by Sir Alfred Gilbert RA in 1893 to commemorate philanthropist Lord Shaftesbury. The world’s first public aluminium statue - its light weight allowing the pose on one leg, the model was 16-year-old Italian Angelo Colarossi. The archer was originally aimed to bury his shaft in Shaftesbury Avenue.
Criterion Theatre
The whole of the Criterion Theatre, other than the box office, is underground. The art nouveau Criterion Brasserie - now run by Marco Pierre White - is where Dr Watson first heard of Sherlock Holmes:
'I was standing at the Criterion Bar, when someone tapped me on the shoulder...'

While many tourists have their photos taken with the Horses of Helios rearing out of the fountain at the corner of Haymarket, most miss the Daughters of Helios - or The Three Graces - diving from the roof of 1 Jermyn Street above. By the same artist, sculptor and bar owner Rudy Weller, they are made of gold-leaf-covered aluminium.
Trocodero
This was London’s’ most fashionable dining when
J Lyons and Co. opened it in 1896 - the first public restaurant with a wine cellar and the first to let women dine alone. This freize of King Arthur - now in a cinema foyer on the first floor - once graced the restaurant.
Lillywhite's
Lillywhite’s has been selling sports goods since 1863. William Lillywhite introduced overarm bowling to cricket and his son James was the first-ever captain of an England XI, paying for the first test match in Australia in 1877. Look for the bronze plaques of James, playing in top hat, beside the doors.
View Gumjoy Walks in a larger map
View Gumjoy Walks in a larger map

‘Eros’ is actually his twin brother Anteros, ‘The God of Selfless Love’, sculpted by Sir Alfred Gilbert RA in 1893 to commemorate philanthropist Lord Shaftesbury. The world’s first public aluminium statue - its light weight allowing the pose on one leg, the model was 16-year-old Italian Angelo Colarossi. The archer was originally aimed to bury his shaft in Shaftesbury Avenue.

The whole of the Criterion Theatre, other than the box office, is underground. The art nouveau Criterion Brasserie - now run by Marco Pierre White - is where Dr Watson first heard of Sherlock Holmes:
'I was standing at the Criterion Bar, when someone tapped me on the shoulder...'

This was London’s’ most fashionable dining when
J Lyons and Co. opened it in 1896 - the first public restaurant with a wine cellar and the first to let women dine alone. This freize of King Arthur - now in a cinema foyer on the first floor - once graced the restaurant.

Lillywhite’s has been selling sports goods since 1863. William Lillywhite introduced overarm bowling to cricket and his son James was the first-ever captain of an England XI, paying for the first test match in Australia in 1877. Look for the bronze plaques of James, playing in top hat, beside the doors.
View Gumjoy Walks in a larger map
View Gumjoy Walks in a larger map